Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

Mobile: Samsung & Chrome lead the way

In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

Social media: Facebook still king, though UK has a soft spot for Twitter

Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

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JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

“That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

“We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

“If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

“A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

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NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

 The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

“Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

“Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

“We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

“Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.

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While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a new study finds.
Research from social media analytics firm Simply Measured revealed that while 20 percent of Facebook posts among top brands now include hashtags (which give users a way to group messages of similar content), there is no evidence that hashtags are influencing engagement.

The study shows that posts with hashtags —a new feature added with in the last several months — perform as well as those without, suggesting that people are not yet discovering brand posts by their tags.

Overall, the study shows nearly all of the companies in the Interbrand 100 — which ranks businesses based on financial status — now have a Facebook fan page, with 60 percent posting something at least once a day.

[No, Really, Facebook Makes Employees More Productive]

The research revealed that visual content is by far the primary driver for engagement on Facebook. Photos posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while video posts average more than 2,500.

When it comes to text posts, brands must walk a fine line. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a brand would like.

“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of Simply Measured. “This latest research once again proves that knowing your audience, understanding your content assets and measuring your efforts are extremely important to develop the social strategies that will work best for you.”

Businesses that limit Facebook fans from writing on their page might want to reconsider their strategy. The research shows that nearly 30 percent of top brands do not allow users to post on their wall. For those brands, user engagement on their page is limited to likes, comments and shares, resulting in 15 percent less engagement than brands that do allow user posts.

When it comes to drawing the most Facebook fans, no one does it better than Facebook itself. The social media giant claims the top spot with 93 million fans, followed by Coca-Cola and MTV.

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CALIFORNIA – Microsoft has denied allegations that the government says it gave the United States (U.S.) direct access to a number of Microsoft products, including SkyDrive, Outlook.com, Skype, for the U.S. government (U.S.).

Reported by Read Write, Tuesday (16/07/2013), the software giant’s rebuttal to respond to a report in The Guardian, which has channeled suspect Skype user data into the monitoring program PRISM National Security Agency (NSA) since 2011.

Microsoft confirmed the company has clear principles in responding to government demands for user information related to law enforcement and national security issues. Perusahana consumers insist only provide data in response to legal process and only permitaan adhere to certain accounts or identification.

“We appreciate our commitment to the user and in accordance with applicable law very seriously, so we provide only to respond to consumer data due process. To be clear, Microsoft does not give the government direct access to SkyDrive, Outlook.com, Skype, or Microsoft products the other, “explains Microsoft.

In the end, Microsoft said, when companies update product liability law, may in some circumstances have to retain the ability to provide information in response to requests by law enforcement or national security.

“That’s why, we argue that additional transparency will help everyone understand and debate the important issues,” said Microsoft.

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In addition to announcing second-generation Nexus 7 and Android 4.3 Jelly Bean, Google today also announced the existence of which is a smart Chromecast shaped dongle instead Nexus Q. Chromecast shaped stick that utilizes an HDMI port on the television to run Chrome OS version is simple and will integrate several Google services such as YouTube, Google Play Music, Play Video, and Google Chrome both applications in mobile, tablet or laptop.
Chromecast works like a second screen. If someone such as looking at a YouTube video on your phone, laptop, or tablet and then touch the button Chromecast available in the Chrome browser, it is a television that has been installed sticks Chromecast will play the video as it is displayed on the phone screen. In addition Chromecast can also accept input from a variety of devices that will be played simultaneously turns, for example, from cell phones and play video from laptop playing a movie. Besides Google Play Music and Video, Netflix app (in the U.S.) are also supported by this Chromecast.
Chromecast control can be done from the phone, for example, adjust the volume or change the video played. Chromecast also allows playback of video ‘removed’ from the phone to the tablet and will be passed from the last time the video is played.
Google Chromecast also able to play music like a DJ. This service can access Google Play Music and Pandora. In addition it can also display tabs Chromecast Chrome on television to view photos or videos on Google+ or Vimeo for example. Chromecast also create opportunities through Google Cast application development SDK for Android, iOS and Chrome. To run Chromecast, the television must have an HDMI port plugs plus a blank as a resource for Chromecast mealui microUSB.
Chromecast can be purchased at a price of just USD 35 and is now becoming available in the United States. In addition Chromecast can also be purchased from the Play Store, Amazon.com and BestBuy.com. Currently no information when this gadget will be available in Indonesia.

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CALIFORNIA – A recent study reveals social networking site Twitter will turn into a place where people sell products and fame. Two researchers from Columbia Business School and the University of Pittsburgh said, later Twitter is like a TV ad featuring the artists and activities.

Olivier Toubia, professor from Columbia Business School, and Andrew T. Stephen, an assistant professor at the University of Pittsburgh, who conducted the study believe Twitter users who only use it for personal purposes will decrease.

Instead, Twitter activity are used for product promotion or promotion of a company of a celebrity will continue. “So be prepared to welcome Twitter with content such as TV,” said professor Toubia.

The study was conducted by examining at least 2500 non-commercial Twitter account. The study was conducted by randomly selecting accounts to identify the use of Twitter and find out about the follower.

The study found that the results in some groups follower accounts increased meaning of each rating also increased his tweet. In other words, a tweet from a follower who increased his can be used for promotion.

Toubia and Stephen predicts post Twitter for regular users will decrease, while the activity of the celebrities and commercial products will continue to increase.

“Communication between one’s personal will be reduced on Twitter. Twitter and activity will be mainly dominated by commercial content, “says Toubia.

Yet he denies Twitter will lose his fame in the future. “With 500 million Twitter users around the world will not be destroyed, but rather to be a tool for the promotion activities of celebrities, companies or anything like that,” he concluded.

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Apple’s developer website was back online Friday, more than a week after it was targeted by a hacker who reportedly attempted to steal personal information, various media outlets have reported.

According to Bloomberg’s Jordan Robertson, the website used by engineers who write Mac and iOS device applications was said to be active as of 5pm Pacific time on July 26. The attack had forced it offline for a total of eight days.

“Developers use the site for software downloads, documentation and engineering information,” Robertson said. “The maker of iPhones and iPads said this week that it’s ‘completely overhauling’ its developer systems to prevent a security threat from happening again. While some of the website’s information was encrypted, Applesaid it hadn’t been able to rule out whether names, mailing addresses or e-mail addresses may have been accessed.”

The website targeted by the cyberattack is used by the Cupertino, California-based tech giant to communicate with its community of nearly six million software developers, according to Reuters reporter Aman Shah. A UK-based Turkish researcher named Ibrahim Balic has claimed responsibility for the attack, which he says was not malicious in nature, but not everyone buys his story.

“Balic, who describes himself as a security consultant, claimed on Sunday that he had discovered a number of weaknesses in the site at developer.apple.com which allowed him to grab email addresses of registered developers,” Guardian reporter Charles Arthur explained. “In all, Balic said he had been able to grab the details of 100,000 people registered on the site, and that he included 73 of them in a bug report to Apple.

“He claimed that he exploited a cross-site scripting (XSS) bug in the site,” he added. “However XSS attacks generally require the attacker – which in this case would be Balic – to ‘infect’ a page with a malicious piece of Javascript or HTML which would then be used to extract data from a visiting user. If Balic’s claim is correct, he seems to have used the XSS exploits against his own system.”

Arthur said they attempted to contact 29 people whose emails were allegedly extracted by Balic during the hacking, but seven of those emails bounced and none of the remaining 22 responded to requests to state whether or not they are registered Apple developers. Furthermore, none of the names or email addresses could be located online, which the Guardian notes would be unusual for active software developers.

“Many of the names and email addresses either don’t look like they would belong to Apple developers, or appear to have left no footprints anywhere else on the net,” added independent security consultant Graham Cluley. In addition, in reference to ten emails featured in a YouTube video created by the alleged hacker, Cluley said, “It’s almost as though these are long-discarded ghost email addresses from years ago or have been used by Balic in his video for reasons best known to himself.”

In related news, a new phishing scam involving Apple has arisen on the heels of the developer website hacking,according to CNET’s Charlie Osborne. Attempting to capitalize on security concerns raised by the cyberattack, the new phishing scam warns users to click on a link in order to change their passwords.

While the email is short, it may appear legitimate to some users, Osborne said. However, it includes a grammar mistake in the title, fails to capitalize Apple on several locations and includes a link that clearly does not lead to a domain registered or owned by the tech giant.

“Users have taken to Twitter to warn others of the phishing attacks, and security firm Kaspersky Lab has found that Apple-related phishing scams have skyrocketed in the last six months, with scammers focused on stealing login credentials and financial data,” the CNET writer added.

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CALIFORNIA – July is almost over and Google has removed more than 100 million web pages containing links content copyright infringement. The removal of the copyright holder hope these links can keep consumers from pirated content sites.

Reported by Softpedia, Friday (27/07/2013), according to TorrentFreak reports, the number of links that have been removed by Google starting this year more than in 2012. Meanwhile, Google decided to be transparent about all removal requests pirated content in search results.

Since January this year, Google has been asked to remove more than 105.3 million web pages that allegedly contain pirated content. A number of sites that claimed to contain pirated contents has also been reported.

Search engine files, FilesTube, is the most hunted with more than 5.8 million links, and Rapidgator.net Torrentz.eu followed, with each more than 2 million links.

Meanwhile, The Pirate Bay, which had become the hunted, now is not in the list of top 20. This is because the torrent sites are changing domains and only has two million links.

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Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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